Selected Partnerships
Brand Exchange Co. builds on experience across brand partnerships, entertainment, and live platforms, delivering collaborations that drive visibility, audience engagement, and brand relevance. Each project reflects work delivered across music, hospitality, and cultural platforms.
Virgin Hotels Las Vegas
Virgin Hotels Las Vegas Rebrand & Launch
Virgin Hotels Las Vegas Rebrand & Launch
Part of the team leading the rebrand and launch of Virgin Hotels Las Vegas, overseeing integrated marketing, entertainment, and operational coordination across multiple venues and experiences.
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Élia Beach Club
Elia Beach Club — Virgin Hotels Las Vegas
Elia Beach Club — Virgin Hotels Las Vegas
Led the launch and growth of Elia Beach Club through talent programming, entertainment strategy, and brand-aligned activations tied to major cultural moments, including EDC Week.
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Latin Grammys Las Vegas
Latin Grammys — Red Carpet & Talent
Latin Grammys — Red Carpet & Talent
Supported red carpet operations and talent coordination, working directly with artists and media across a global broadcast event.
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SBS Entertainment (SBSE)
SBS Entertainment — Concerts & Live Events
SBS Entertainment — Concerts & Live Events
Executed marketing and promotions across concerts and large-scale Latin music events, contributing to audience growth and brand partnerships.
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Celia Cruz Mural
Celia Cruz Cultural Installation — Calle Ocho
Celia Cruz Cultural Installation — Calle Ocho
Developed and oversaw a large-scale cultural installation honoring Celia Cruz, in partnership with the Celia Cruz Foundation, connecting brand storytelling with one of Miami's most recognized cultural corridors.
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CMN x Humana Health
National Brand Activation Campaign
National Brand Activation Campaign
Supported execution of a multi-market brand activation campaign, driving awareness through live events, community engagement, and on-site experiences across South Florida.
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S Bar Las Vegas
S Bar Las Vegas — Rebrand & Launch
S Bar Las Vegas — Rebrand & Launch
Led the repositioning and launch of S Bar Las Vegas through marketing strategy, brand development, and opening campaign execution.
Book a SessionFantasy Lab Las Vegas
Fantasy Lab — Experiential Venue Launch
Fantasy Lab — Experiential Venue Launch
Led the development and launch of an immersive experiential venue, overseeing marketing, PR, and operational coordination across a multi-room interactive experience.
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Miss Lushy
Miss Lushy — Cultural Artist Collaboration
Miss Lushy — Cultural Artist Collaboration
Partnered with mural artist Miss Lushy on large-scale cultural installations, connecting visual art with music and community-driven storytelling across key cultural spaces.
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Fans on Q (Premio Lo Nuestro)
Premio Lo Nuestro — Fan Experience
Premio Lo Nuestro — Fan Experience
Supported execution of live fan engagement experiences during a major broadcast award show, enhancing audience interaction and on-site activation.
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